Lab.
The edge, before it becomes the centre.
Yūgen Lab explores what comes after content. Cultural R&D, speculative design, and immersive prototypes that test how technology should feel.
The experiment.
Emotionally responsive interfaces. Spatial storytelling. New cultural objects like Hearables and The Unnamed, where products and language evolve together.
This is where Narrative Architecture stays honest: where the method meets conditions it hasn't encountered yet, and comes back changed.
Futures you can feel.
This is where Narrative Architecture stays honest: where the method meets conditions it hasn't encountered yet, and comes back changed.
Futures you can feel.
Featured work. The Unnamed.
Language design | Cultural R&D | Human–AI
The feelings are here. The words aren’t yet.
The Unnamed.
The feelings are here. The words aren’t yet. A living glossary of AI collaboration that captures the inner weather of working with machines: blur, vertigo, comfort, ache.
Built as a curated submission platform, The Unnamed turns unspoken sensations into shared vocabulary, making the invisible shifts in agency, intimacy, and attention speakable.
Not productivity hacks. Not tool reviews. The felt experience, the body signal, the change in the room.
Launching with a carousel of new words and an open invitation to submit a feeling, it’s cultural R&D for humans trying to stay human whilst the tools get smarter.
Browse the words.
Submit a feeling.
Help name the new terrain.
Role: Self-initiated. Conceived, designed, and built end-to-end, concept, platform architecture, visual identity, and editorial direction.
Built as a curated submission platform, The Unnamed turns unspoken sensations into shared vocabulary, making the invisible shifts in agency, intimacy, and attention speakable.
Not productivity hacks. Not tool reviews. The felt experience, the body signal, the change in the room.
Launching with a carousel of new words and an open invitation to submit a feeling, it’s cultural R&D for humans trying to stay human whilst the tools get smarter.
Browse the words.
Submit a feeling.
Help name the new terrain.
Role: Self-initiated. Conceived, designed, and built end-to-end, concept, platform architecture, visual identity, and editorial direction.
Featured work. Hearables.
Speculative design | Wearables | Culture
A new category concept: hearing technology redesigned as wearable culture.
Hearables.
Hearables is a speculative design concept that reimagines hearing tech as wearable culture: objects people choose rather than medical devices they hide. It explores the ear as a site of identity through jewellery-led forms, heirloom shells engineered for existing devices, and future-facing partnerships between audio, fashion, and AI.
We're looking for collaborators across Deaf and hard-of-hearing communities, jewellery and industrial design, audiology, audio engineering, and fashion to help pilot the first expression.
Role: Self-initiated. Conceived and directed the concept and design thesis. Currently in development. Private brief available on request.
We're looking for collaborators across Deaf and hard-of-hearing communities, jewellery and industrial design, audiology, audio engineering, and fashion to help pilot the first expression.
Role: Self-initiated. Conceived and directed the concept and design thesis. Currently in development. Private brief available on request.
Featured work. Alternative Maps.
Language design | Cultural R&D
1st edition: A Field Guide to Felt Places.
One person's reading of the world. Partial, subjective, unfinished.
One person's reading of the world. Partial, subjective, unfinished.
Alternative Maps.
An experiment in rethinking how we experience places in the age of algorithms.
We have more ways to find places than ever. We have fewer ways to feel them.
Alternative Maps is a framework for navigating by human signal rather than optimisation, treating memory, taste, and lived experience as valid forms of orientation. Not recommendations. Not rankings. A different kind of guide entirely.
A Field Guide to Felt Places is the first edition: one person's reading of London, layered with subjective notes on why places mattered, what they held, and what stayed, including places that no longer exist.
Not a navigation system. Not a feed. A provocation.
Role: Conceived and authored the framework and first edition, designing a new language for navigating places by human signal.
We have more ways to find places than ever. We have fewer ways to feel them.
Alternative Maps is a framework for navigating by human signal rather than optimisation, treating memory, taste, and lived experience as valid forms of orientation. Not recommendations. Not rankings. A different kind of guide entirely.
A Field Guide to Felt Places is the first edition: one person's reading of London, layered with subjective notes on why places mattered, what they held, and what stayed, including places that no longer exist.
Not a navigation system. Not a feed. A provocation.
Role: Conceived and authored the framework and first edition, designing a new language for navigating places by human signal.
Why it matters.
The Lab isn't separate from the practice. It's where the practice stays alive.
Studio and Dōjō are sharper because of what we test here.
At the edge, before it becomes the centre.
Studio and Dōjō are sharper because of what we test here.
At the edge, before it becomes the centre.
Collaborate.
Lab projects happen through partnerships, residencies, and pilots.
Want to prototype with us?
Reach out.
Signal first. Then build.
Lab projects happen through partnerships, residencies, and pilots.
Want to prototype with us?
Reach out.
Signal first. Then build.