INNOVATION & TECHNOLOGY & Branding
databloom
A live-data site specific art installation
INNOVATION & TECHNOLOGY & BRANDING
databloom
A live-data site specific art installation
"Our 'databloom' envisioned a future where data seamlessly enhances both personal experiences and business interactions."
At the Money20/20 fair in Amsterdam, we introduced 'databloom' – an immersive installation blending art and data. Drawing inspiration from the natural elegance of dandelions, this exhibit transcended mere technology, providing an emotionally engaging experience that connected open data with creative expression.
Guests engaged with a "databloom," an interactive display that transformed their biometric information, like heartbeat, height, and clothing colour, into unique, colourful visuals. Using a custom device, they could manipulate these visuals, turning their personal data into a dazzling show, creating a visual spectacle that symbolises the untapped potential within each data seed.
Adjacent to this, our artful photography display showcased how these data seeds could be woven into personalised future narratives.
Central to our installation was the individual, envisaged at the heart of their own data universe, connecting personal preferences with data-driven services.
Guests engaged with a "databloom," an interactive display that transformed their biometric information, like heartbeat, height, and clothing colour, into unique, colourful visuals. Using a custom device, they could manipulate these visuals, turning their personal data into a dazzling show, creating a visual spectacle that symbolises the untapped potential within each data seed.
Adjacent to this, our artful photography display showcased how these data seeds could be woven into personalised future narratives.
Central to our installation was the individual, envisaged at the heart of their own data universe, connecting personal preferences with data-driven services.
The Experience
Our installation uses cutting edge technologies to bring to life the power of data for people, businesses and brands.
Room One: Site specific databloom
Enter the realm of 'databloom', where a custom-built device captures your biometric data – heartbeat, height, and clothing colour. This data springs to life as a unique, interactive digital bloom on the screen. Experience the magic as you release your data particles into a collective cloud by gently blowing on the device, akin to scattering dandelion seeds in the wind.
Room Two: Creative Data Gallery
Transition to the second room, an artistic space that builds upon the narrative of the first. Central to this room is our engaging databloom manifesto film, surrounded by photographs depicting future possibilities enabled by creatively organised consumer data. These images showcase the transformative potential of data, envisaging a world where personalisation and innovation intertwine.
Enter the realm of 'databloom', where a custom-built device captures your biometric data – heartbeat, height, and clothing colour. This data springs to life as a unique, interactive digital bloom on the screen. Experience the magic as you release your data particles into a collective cloud by gently blowing on the device, akin to scattering dandelion seeds in the wind.
Room Two: Creative Data Gallery
Transition to the second room, an artistic space that builds upon the narrative of the first. Central to this room is our engaging databloom manifesto film, surrounded by photographs depicting future possibilities enabled by creatively organised consumer data. These images showcase the transformative potential of data, envisaging a world where personalisation and innovation intertwine.
Conclusion: A Harmonious Experience
The 'Databloom' installation bridges personal interaction with visionary potential across two interconnected rooms. It's a journey from experiencing your data in an interactive format to exploring the expansive possibilities of data-driven innovation, inspiring you to envision the future role of data in our lives.
Outcome
'databloom' captured not only people's data, but also their imagination. It dramatically shifted data perceptions, delivered concrete new business results laying the groundwork for ongoing thought leadership and meaningful business dialogues.
Over three days at Money20/20, databloom attracted over 300 visitors and 157 new business leads, demonstrating the elegant blend of art and commerce and the inherent value of data in a forward-thinking world.
The 'Databloom' installation bridges personal interaction with visionary potential across two interconnected rooms. It's a journey from experiencing your data in an interactive format to exploring the expansive possibilities of data-driven innovation, inspiring you to envision the future role of data in our lives.
Outcome
'databloom' captured not only people's data, but also their imagination. It dramatically shifted data perceptions, delivered concrete new business results laying the groundwork for ongoing thought leadership and meaningful business dialogues.
Over three days at Money20/20, databloom attracted over 300 visitors and 157 new business leads, demonstrating the elegant blend of art and commerce and the inherent value of data in a forward-thinking world.
Installation edit
Interviews - How does databloom feel?
Case study film
Case studies from the future.
Things you never knew you wanted.
Things you've never asked for.
Things you can't live without.
The second of the two rooms of the installation brings to life the power of organising consumer data in meaningful, creative ways.
Evoking gallery spaces, the screen showing our databloom manifesto film is framed by photographs, portraying some innovative services data could unlock.
Things you've never asked for.
Things you can't live without.
The second of the two rooms of the installation brings to life the power of organising consumer data in meaningful, creative ways.
Evoking gallery spaces, the screen showing our databloom manifesto film is framed by photographs, portraying some innovative services data could unlock.
My smart-switch app helps my money go further.
I don't think about the phone, energy, bank or credit card companies I use, and I'm done with all that. Instead, I get it through an app that sorts it out. It knows what I'm up to in my life and just switches to whatever's right for me at the time when things change. I always know I have the best deal and, that's a win for me.
Sharing data makes service switching effortless, and brand relationships dissolve.
Sharing data makes service switching effortless, and brand relationships dissolve.
My house helps pay its own mortgage.
My roof full of solar panels makes me money as well as saving me money. My energy provider gives me a projected long-term wholesale value on the electricity my panels can put back into the grid. That money off-sets my mortgage payments so I can pay off my mortgage earlier, or I can use it as a guarantee for a bigger loan for a bigger home.
Linking data across companies opens up new smart services.
Linking data across companies opens up new smart services.
My bank looks after my health as well as my money.
I trust my bank. They've always looked after me and they're looking after me more than ever now. I have my medical and life insurance through my bank and they let me know how I'm getting on with my health goals. If I shop and exercise well in a month I get money off my insurance. I can choose to give myself a treat or save it for later.
Brands can leverage and expand their customer relationships if they offer innovative services.
Brands can leverage and expand their customer relationships if they offer innovative services.
Branding and Logo Design
"The databloom logo captures the quiet power of data - organic, feminine, and full of potential."
We also designed the logo and brand identity, which stood out against the typical tech landscape at Money20/20. Drawing inspiration from the organic beauty of dandelions, the branding reflected a softer, more feminine approach to data, breaking away from the hard-edged, masculine visuals often associated with tech events.
The databloom logo symbolises growth, creativity, and the potential within every "seed" of data. Its fluid, organic form mirrors the natural elegance of dandelion seeds in motion, conveying the idea that data, like nature, can bloom into something unexpected and beautiful. The color palette was intentionally softer, contrasting sharply with the typical tech look, to evoke a sense of wonder, innovation, and emotional connection.
This branding encapsulated databloom's mission: to humanise and personalise data, transforming it from abstract numbers into meaningful, creative experiences.
The databloom logo symbolises growth, creativity, and the potential within every "seed" of data. Its fluid, organic form mirrors the natural elegance of dandelion seeds in motion, conveying the idea that data, like nature, can bloom into something unexpected and beautiful. The color palette was intentionally softer, contrasting sharply with the typical tech look, to evoke a sense of wonder, innovation, and emotional connection.
This branding encapsulated databloom's mission: to humanise and personalise data, transforming it from abstract numbers into meaningful, creative experiences.
Credits entire project databloom
Created at Publicis Sapient 2018
Executive Creative Director: Fura Johannesdottir
Creative Director: Alexandra Jugović
FS EMEA Marketing Lead: Louise Perry
Consultant Marketing Director FS EMEA: Conor McNicholas
Producer: David Lamb
Strategic Advisor, Open Banking : Louise Beaumont
Executive Creative Director: Fura Johannesdottir
Creative Director: Alexandra Jugović
FS EMEA Marketing Lead: Louise Perry
Consultant Marketing Director FS EMEA: Conor McNicholas
Producer: David Lamb
Strategic Advisor, Open Banking : Louise Beaumont
Design: Alexandra Jugović, Ben Leedham, Jude Gay, Ze Paz
Logo design: Alexandra Jugović
Experience Design: Joanne Hippolyte
Creative Team: Rachel Clough, Jan Pruijser
Motion Design: Marko Anstice
Photographer: Andy Lo Pò
Digital installation experience: Marshmallow Laser Feast
Logo design: Alexandra Jugović
Experience Design: Joanne Hippolyte
Creative Team: Rachel Clough, Jan Pruijser
Motion Design: Marko Anstice
Photographer: Andy Lo Pò
Digital installation experience: Marshmallow Laser Feast
Awards
Digital Impact Awards
Silver Award for Best Use of Digital from the professional services sector
CMA Gold
Best use of imagery
ECHO Bronze
Art Direction
Nominated for best use of experiential
Silver Award for Best Use of Digital from the professional services sector
CMA Gold
Best use of imagery
ECHO Bronze
Art Direction
Nominated for best use of experiential
The Drum's DADI Awards
Nominated in three categories:
Best B2B Sector Campaign
Best Use of Data
Best In-House Campaign
Nominated in three categories:
Best B2B Sector Campaign
Best Use of Data
Best In-House Campaign