Hi, my name is Alexandra Jugović

In 2023, Alexandra Jugović, with her rich background as a fine artist, digital creative leader, co-founder of the renowned studio Hi-ReS!, martial arts practitioner, and certified Yoga teacher, founded Yūgen Studio. This creative endeavour was born out of a desire to weave her multifaceted experiences into a cohesive vision that bridges the tangible with the intangible through the fusion of Art, Design, and Technology.

At Yūgen Studio, the wisdom of Eastern and Western philosophies enriches these disciplines, fostering experiences that transcend mere interaction to touch the soul.

Driven by an insatiable curiosity, Alexandra explores how digital realms can evoke deep emotional responses of awe, wonder, compassion and connection. She aspires to craft experiences that resonate profoundly with individuals, contributing to a cultural narrative that leans towards optimism and inclusivity.

Yūgen Studio embodies this ethos, championing values of flow, joy, awe, wonder, compassion, and interconnectedness.

Here, Alexandra's expertise in art, design, branding, storytelling, creative direction, and culture-building converge.

Yūgen Studio is a melting pot of ideas and innovations where diverse philosophies and practices come together to redefine the essence of human connection in our digital age.

Discover more about Alexandra's work at: alexandrajugovic.com