Hi, my name is Alexandra Jugović

I design Experiences that connect ARt, Technology, and Humanity.
I strive to create experiences that are memorable – for their beauty, their otherworldliness, their ease of use, their story and their impact.
In 2023, Alexandra Jugović, with her rich background as a fine artist, digital creative leader, co-founder of the renowned studio Hi-ReS!, martial arts practitioner, and certified Yoga teacher, founded Yūgen Studio. This creative endeavour was born out of a desire to weave her multifaceted experiences into a cohesive vision that bridges the tangible with the intangible through the fusion of Art, Design, and Technology.

At Yūgen Studio, the wisdom of Eastern and Western philosophies enriches these disciplines, fostering experiences that transcend mere interaction to touch the soul.

Driven by an insatiable curiosity, Alexandra explores how digital realms can evoke deep emotional responses of awe, wonder, compassion and connection. She aspires to craft experiences that resonate profoundly with individuals, contributing to a cultural narrative that leans towards optimism and inclusivity.

Yūgen Studio embodies this ethos, championing values of flow, joy, awe, wonder, compassion, and interconnectedness.

Here, Alexandra's expertise in art, design, branding, storytelling, creative direction, and culture-building converge.

Yūgen Studio is a melting pot of ideas and innovations where diverse philosophies and practices come together to redefine the essence of human connection in our digital age.

You can find out more about Alexandra and her work here:

https://alexandrajugovic.com/

My Awards
Over my career, I have won more than 100 awards.
2018-19
Amplifon - Hearing App
Digital Impact Awards: Gold Award for Best Use of Digital
from the healthcare and pharmaceuticals sector
The Drum DADI Award: Healthcare and Pharma
OMMA Awards NYC: Mobile Single Execution app
2 BIMA Awards Healthcare: Budget over 70k
Advance Award for Craft
One Show Merit: Mobile: Physical Product & Mobile Integration
Digital Craft: Utility
EPICA Bronze: Mobile Sites & Apps

2018-19
databloom - Publicis.Sapient In House Campaign
Digital Impact Awards: Silver Award for Best Use of Digital from the professional services sector
CMA Gold: Best use of imagery
ECHO Bronze: Art Direction
Nominated also for Best use of experiential
The Drum's DADI Awards: nominated in three categories:
Best B2B Sector Campaign/ Best Use of Data/ Best In-House Campaign

2010-2012
The Economist Thinking Space
Webby: Best Use of Photography
Webby: Best Visual Design Function
EPICA Interactive Silver Medal
BIMA
LIA Silver Medal
LIA Bronze Medal
Cannes Lion:Best Use of Photography
Cannes Lion:Interface & Navigation
Cannes Lion: Illustration & Graphic Design, FWA – Mobile site of the Day

2010
Doritos late night campaign feat. Rhianna
One Show: Silver Pencil
Webby Award
Revolution Awards: Grand Prix First 360 degree video format campaign

2010
Greenpeace: Loveletters to the Future
Webby: Green
Webby: Green / People's Choice
Gemini: Best Original Program or Series
2007
The Lost Experience / ABC & Channel 4
BAFTA Finalist
CLIO Fresh Approach Bronze
Broadcast Awards: Finalist
AOP Awards Cross-Media Winner

2004
Christian Aid: Lifeswitch
Cannes Lions (IAF)
Gold Cyberlion
AdForum Best Interactive
BAFTA Finalist

2003
Playstation The Third Place
Cannes Lions (IAF)
Gold Cyberlion Clio Awards Internet Advertising Gold
Oneshow Interactive Gold
London International Advertising Awards Grand Prize LIAA Gold
Prix Ars Electronica Net Vision, Honorary Mention

2002-2003
Minority Report / Lexus
BAFTA Winner - Interactive | Online Entertainment in 2002
CLIO Internet Brand building Silver
One Show Interactive, Bronze
LIAA Interactive Media

2002
Donnie Darko
Webby Award
Flash Film Festival SF: Best Experimental
ADC New York Silver
Prix Ars Electronica: Award of Distinction

2001
Requiem for a Dream
D&AD Pencil
2 Webby Awards,
ADC Europe Gold
ADC Silver
Flash Film Festival

My Extraordinary Clients
Darren Aronofsky
Paramount Pictures
Warner Brothers
Lionsgate Films
IFC Films
HBO
RIZZOLI New York
Massive Attack
Beck
Goldfrapp
Rhianna
Ninja Tunes
Channel 4
MTV
CHANEL
FURLA
HOGAN
Unilever
HUAWEI
Nokia
SONY Playstation
Range Rover
Hyundai
Mitsubishi
Nissan
Toyota
BMW
Lexus
Jägermeister
GSK
Amplifon
J.P. Morgan
PGA European Tour
Greenpeace
Amnesty International
Doritos

Darren Aronofsky
Paramount Pictures
Warner Brothers
Lionsgate Films
IFC Films
HBO
RIZZOLI New York
Massive Attack
Beck
Goldfrapp
Rhianna
Ninja Tunes
CHANEL
FURLA
HOGAN
Dolce & Gabbana
VERSACE
DIESEL
MAC Cosmetics
L' Oreal PARIS
Agent Provocateur
Miles Aldridge
Channel 4
MTV
HUAWEI
Nokia
SONY Playstation
SONY
Range Rover
Hyundai
Mitsubishi
Nissan
Toyota
BMW
Lexus
Jägermeister
GSK
Amplifon
Unilever
J.P. Morgan
PGA European Tour
Greenpeace
Amnesty International
Doritos