Amplifon.

Hear. Feel. Live.

Most people who own hearing aids stop wearing them. Not because the devices don't work. Because the experience makes people feel defined by their loss rather than supported through it. The category talked about hearing capacity. Nobody was talking about life.

The brief was hearing aids. The experience was belonging.

Amplifon.
Digital transformation | Companion app | Brand ecosystem

From medical stigma to everyday belonging.

Amplifon.

Working with teams at Amplifon and Publicis Sapient, we rebuilt the experience to centre on real people in real moments. The research became the content. Real families, cast and directed to appear consistently across every touchpoint, turning lived experience into the brand's most recognisable asset.
Story shifted the premise from medical necessity to everyday empowerment. Not "manage your hearing loss" but "hear life in full."
Voice replaced clinical messaging with the language of living: control, confidence, connection. Real families. Real creators. Real moments of the technology working.
Expression carried that logic across every touchpoint: the companion app, the EMEA website, the US Miracle-Ear site, the corporate platform, EarPros.com, and content across social and investor channels. One visual and UX system, built to scale.
Coherence held it under the pressure of international rollout across multiple markets, platforms, and languages without a single break in register.

Case studies film.

The companion app.

Many people abandon hearing aids because mastering them feels impossible. The companion learns each user's needs and behaviours, offering support exactly when needed: in the park, in the theatre, walking into a busy café.
We didn't just give users more features. We gave them back their confidence.

Film below: A real Amplifon customer explains the companion app in her own words. Unscripted. Quietly, proof of everything the brief set out to do.

Heard in her own words.

Outcome.

10% rise in Amplifon shares on launch day. 6,558 app downloads in the first four months.
The numbers moved because the feeling moved first.

Re-branding

A bolder vision for the entire ecosystem.
Invited to pitch the Amplifon rebrand, we took the logic already running through the digital work and extended it everywhere: corporate design, ATL, packaging, and merchandising.
One visual conviction, applied at full scale.

Content.

One cast. Every touchpoint.
The content strategy was built around real families, cast and directed to appear consistently across the app, websites, social, and sub-brands. Audiences would recognise the same faces across Amplifon's entire ecosystem, turning content into continuity and strangers into familiar presences. A content factory with a human face at its centre.

Amplifon content Factory behind the scene video.

Begin a conversation.

Reach out directly.
Tell me what you’re building and why it matters.