A Creative Practice exploring the essence of what it means to be Human now.
We design Experiences that connect ARt, Technology, and Humanity.
And we tell stories of our modern world, uncovering new ideas for Connectedness and Healing.
Inspired by the profound Japanese concept of 'Yūgen,' our studio explores the subtle beauty that can be felt rather than seen, evoking a deep sense of awe and wonder.
It is about feeling with the heart, not just seeing with the eyes, encouraging us to exercise our imagination to fully grasp its depth.

At Yūgen Studio, we create immersive experiences that merge art and technology, deepening human connections and nurturing healing in our modern world.
We explore unseen realms, crafting transformative stories and experiences that bridge the digital and human worlds.

Our projects are narratives of discovery, each resonating with the emotional core of what it means to be human today.
Site-Specific Immersive Experience
A Visionary Virtual Garden
The heart of Yūgen Studio
DVAAR
Branding
We collaborate with diverse creators and curious minds eager to explore and narrate the new tales of our contemporary world. In an era where technology accelerates life, our mission is to help individuals find their natural space and identity within this fast-paced dynamic, fostering personal growth and connection.

If you're interested in working with us or want to have an exploratory chat, please get in touch with me:
Phone: +44 7984 017 361
Email: alexandra@yugenstud.io
© Alexandra Jugović 2024. All rights reserved.