A Creative Practice exploring the essence of what it means to be Human now.
We design Experiences that connect ARt, Technology, and Humanity.
And we tell stories of our modern world, uncovering new ideas for Connectedness and Healing.
Inspired by the profound Japanese concept of 'Yūgen,' our studio explores the subtle beauty that can be felt rather than seen, evoking a deep sense of awe and wonder.
It is about feeling with the heart, not just seeing with the eyes, encouraging us to exercise our imagination to fully grasp its depth.

At Yūgen Studio, we create immersive experiences that merge art and technology, deepening human connections and nurturing healing in our modern world.
We explore unseen realms, crafting transformative stories and experiences that bridge the digital and human worlds.

Our projects are narratives of discovery, each resonating with the emotional core of what it means to be human now.
VISION
To inspire human connection and self-discovery through creative, boundary-breaking experiences.

PURPOSE
We craft seamless experiences that bridge physical and digital worlds, helping people connect, heal, and uncover the essence of being human.

MISSION
Collaborating with creators and innovators, we design meaningful stories and experiences that inspire self-discovery in a fast-paced, technology-driven world.
If you're interested in working with us or want to have an exploratory chat, please get in touch:
© Alexandra Jugović 2025. All rights reserved.